We use the Order Information that we collect generally to fulfill
any orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices and/or
order confirmations). Additionally, we use this Order Information to:
·
Communicate with you;
·
Screen our orders for potential
risk or fraud;
·
When in line with the preferences
you have shared with us, provide you with information or advertising relating
to our products or services.
We use the Device Information that we collect to help us screen for potential
risk and fraud (in particular, your IP address), and more generally to improve
and optimize our Site (for example, by generating analytics about how our
customers browse and interact with the Site, and to assess the success of our
marketing and advertising campaigns).